Lincoln Project targets Donald Trump with abortion ad featuring a dying daughter
Lincoln Project's new ad

Screenshot 2024-10-08 at 9.37.00 AM
The ad comes as abortion is a major political issue this election cycle.

The Lincoln Project is targeting Donald Trump in a new, emotional abortion rights ad that depicts a dying, pregnant woman pleading to her father to protect her reproductive rights.

Within three hours Tuesday morning, the ad had more 26,000 views on YouTube.

“Donald Trump bragged about getting rid of Roe v. Wade, he propped up ultra-conservative lawmakers who’ve inflicted criminal penalties for doctors providing lifesaving treatments. This is not hyperbole, women are dying,” said Lincoln Project Chief of Staff Ryan Wiggins in a statement. “How could you tell your daughter you love her and will have her back always and then cast a vote for Trump and Project 2025?”

The ad, called “Daisy,” begins with a woman saying, “It didn’t need to end this way, dad,” as she dies in the hospital.

She then sees flashbacks of her life featuring sports, high school and college.

“I could always count on you,” the woman says to her father. “But it turned out he was more important,” she adds, while footage rolls of Trump bragging about appointing conservative Justices who overturned Roe v. Wade.

A TV talking head next says, “Each one of those abortion bans includes strict legal rules, rules that are designed to be impossible to comply with. How does a mother who is dying in a hospital bed, get to a courthouse to prove to a Judge that she’s dying?”

The ad’s finale is the dying woman saying, “You knew what he’d do. You knew his politics would end my freedom, my rights. You choose hate over me.”

The ad comes as abortion plays a major political issue as voters will decide the country’s next President.

Democratic presidential nominee Kamala Harris and her running mate, Tim Walz, have consistently messaged on the issue against Trump and Republican vice presidential nominee JD Vance.

In addition, several states — including Florida — have abortion rights initiatives on the Nov. 5 ballot. Florida’s Amendment 4 seeks to enshrine abortion rights in the state’s constitution.

Floridians Protecting Freedom, the political committee that sponsored the citizen-led effort to get abortion rights on the ballot, is facing pushback from Gov. Ron DeSantis, who is leveraging state resources to fight against Amendment 4.

The Department of Health sent cease and desist letters to TV stations last week that are playing a new Amendment 4 ad featuring a Tampa woman with brain cancer who needed to get an abortion to save her life. The Department threatened the TV stations with criminal charges for playing the ads.

The opposition to Amendment 4 argues the initiative is too extreme and was written vaguely. They also say Florida’s six-week abortion ban has exceptions for rape and incest victims, and to save the mother’s life.

Reproductive rights freedom advocates counter that Florida’s abortion ban is a near ban since the state requires victims to get written documentation of the crimes against them — a cruel and sometimes challenging hoop to jump through. Meanwhile, many don’t know they are pregnant until after six weeks, when it’s too late.

Gabrielle Russon

Gabrielle Russon is an award-winning journalist based in Orlando. She covered the business of theme parks for the Orlando Sentinel. Her previous newspaper stops include the Sarasota Herald-Tribune, Toledo Blade, Kalamazoo Gazette and Elkhart Truth as well as an internship covering the nation’s capital for the Chicago Tribune. For fun, she runs marathons. She gets her training from chasing a toddler around. Contact her at [email protected] or on Twitter @GabrielleRusson .


12 comments

  • rbruce

    October 8, 2024 at 10:00 am

    Pro-life advocates are mainly against elective abortions which account for over 90% of total. Lets try to reduce elective non-medically necessary abortions. Ending a life-threatening pregnancy is not technically an abortion. Very few people object to emergency care.

    • Jojo

      October 8, 2024 at 11:54 am

      Except when the emergency care involves a woman and her pregnancy. Then the state is all over taking her rights away.

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    • Michael

      October 8, 2024 at 7:43 pm

      Whether they are elective abortions, medically necessary .. whatever the reason.. why a women has an abortion is NONE OF YOUR OR OUR BUSINESS. Neither you nor I nor (especially) any government should have any say.. at all.. in how a woman manages her pregnancy. PERIOD.

    • cassandra was right

      October 8, 2024 at 7:53 pm

      “Ending a life-threatening pregnancy is not technically an abortion.”

      It IS “technically” an abortion. When “pro-lifers” say “late term” abortions, these are exactly the abortions they are talking about.

    • Diane

      October 13, 2024 at 11:37 pm

      Can you explain why a woman should not have the right to make decisions about her body and health. You have no right to decide when or if she should have the health care she needs or wants.

  • Jojo

    October 8, 2024 at 11:52 am

    I just received my ballot and thoroughly read over amendment 4. If our governor thinks the amendment is “vaguely written” he needs to take English 101- it was crystal clear to me.
    But as usual, if they can’t win they cheat

    • A day without Libturds

      October 8, 2024 at 12:00 pm

      Use a name brand aluminum foil for your next hat

      • Ocean Joe

        October 8, 2024 at 3:02 pm

        Have you read it? It’s pretty clear. And it’s also clear that the 6 week ban was too short. Even your messiah, the twice impeached, bankrupt casino owner and all around scumbag Donald said he thought it was too short….until he changed his mind the next day.

  • My Take

    October 8, 2024 at 1:55 pm

    I wonder how common family schisms are over Trump.

  • Michael K

    October 8, 2024 at 10:35 pm

    I respect women. I trust women to make their own personal health care decisions. I reject any political party and candidate who erases the basic rights of women.

    I voted YES on amendment 4 to enshrine the rights of women and to keep government out of our bedrooms.

    And by the way, stop lying. There is no such thing as abortion after birth. It’s nonsense. This why Republicans hate being fact checked.

  • Jojo

    October 10, 2024 at 7:35 am

    And now the FCC has clapped back at DeSantes, rightfully stating that this violates first amendment laws.
    Which begs the question… has our governor even read the constitution or would he be perfectly happy in Nazi germany?

Comments are closed.


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