Headlines
Report points to VISIT FLORIDA return on investment
The state took in $3.27 for every dollar it spent on tourism marketing.
The state took in $3.27 for every dollar it spent on tourism marketing.
VISIT FLORIDA will now target out-of-state visitors.
The report may be optimistic.
The Senate's vote could give the agency eight more years of life.
Marketing the state to visitors is vital to Florida's economy.
Plan would raise Visit Orlando's share to 30 percent
"At some point, you just need to," DeSantis said.
The House had taken a hard stance against the tourism-marketing agency.
Gov. Ron DeSantis will get chance to assess.
"We need to finish it."
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