Tag: tourism marketing

Danny McAuliffeApril 23, 2018
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4min388
State-backed tourism campaigns are producing a healthy return on investment. Numbers released Monday from VISIT FLORIDA, the state’s public-private marketing agency, indicate that more Canadians are choosing to retreat to the Sunshine State for vacation stays. The uptick follows increased marketing efforts in the United States’ neighbor to the north. Overall visitation saw an increase […]

Peter SchorschNovember 29, 2017
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4min372
A new poll released Tuesday found a majority of Floridians support the use of state money to lure jobs to the Sunshine State and also showed significant shifts in attitudes about the Florida budget, taxation and the quality of government services. The USF-Nielsen Sunshine State Survey found 58 percent of Floridians support business incentives while […]

Jim RosicaMay 12, 2017
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5min217
VISIT FLORIDA is saying ‘oops’ over what it calls a “clerical error” showing it made advertising buys in several Middle Eastern countries, including Syria, listed by the feds as a “state sponsor of terrorism.” The state’s embattled tourism marketing arm “was recently alerted to a clerical error in a short-term contract with the international advertising agency […]

Jim RosicaMarch 14, 2017
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4min189
With VISIT FLORIDA chief Ken Lawson acting as hype man, Gov. Rick Scott held a Tuesday rally inside the Florida Capitol to “save” the embattled tourism organization. Scott, not normally a high-energy performer, worked up the crowd of hundreds in the building’s rotunda with the help of CFO Jeff Atwater and Agriculture Commissioner Adam Putnam. In the […]


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