Latest ad from super PAC frames Ron DeSantis as a ‘winner’
DeSantis inauguration. Image via AP.

Ron DeSantis
The ad airs Monday in early Primary states where DeSantis is down in polls.

Florida’s Governor isn’t an official candidate for President yet, but his case for The White House is being made already by his super PAC.

Never Back Down is rolling out a new ad in Iowa, New Hampshire, South Carolina and Nevada — four early Primary states where the Governor has slumped in polls in recent weeks.

The 60-second spot is replete with soaring oratory from the Governor himself, juxtaposed with shots of people consuming his speech — on cellphones, in living rooms with framed newspaper articles extolling him, and in person, their faces beaming and rapt.

“When common sense became an uncommon virtue, Florida was a citadel of freedom for our fellow Americans,” DeSantis intones during one portion of the ad. “We will never surrender to the woke mob. Florida is where woke goes to die!”

DeSantis takes strong stances rhetorically against “corporations” and “corporate media” in the spot, familiar lines to Floridians that the super PAC is betting will make an impact in these early states.

The ad closes with someone covering up a Donald Trump 2016 sticker with one that says “DeSantis for President.”

Polling in the early states suggests DeSantis will need a lot more people ready to make that change, however.

Recent New Hampshire surveys show DeSantis anywhere from 20 points to 33 points behind Donald Trump.

The former President doubles DeSantis’ support in South Carolina, where Nikki Haley is within the margin of error to tie for second place.

In Iowa, meanwhile, Trump is up by 30 points over DeSantis in the most recent polling.

The Never Back Down ad was shared first with ABC News, which reports that the spot will play nationally and on cable television.

This spot follows up another ad that has been in heavy rotation, one that also offers an unsubtle preemption of former President Trump. The 60-second “Steel” includes a picture of a White man in a hard hat watching Trump and Dr. Anthony Fauci talking COVID-19 mitigation strategies.

See the new DeSantis ad below.

A.G. Gancarski

A.G. Gancarski has written for FloridaPolitics.com since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


22 comments

  • Disney Cash

    April 29, 2023 at 8:17 am

    Cuckolded by Kenneth Griffin, Thiel, and the entire money train of socialist Nazis currently funding the QOP, DeStoopid is not only wrapping up his last successful election post but will be divorced before President Biden is sworn in for his next term.

    Lapado will testify against him in 2025 and then he loses his law license.

    Come back in 2925 and see!

    ✌🏼

    • Lisa H

      May 3, 2023 at 8:16 am

      Biden seriously? Not Ron but clearly not an 80 y o dementia patient ready for WW3.

  • pedariw540

    April 29, 2023 at 8:41 am

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  • PeterH

    April 29, 2023 at 9:08 am

    “…never back down…” the failed mantra of disbarred Roy Cohn and twice impeached indicted rapist ….. Donald Trump!

    When you have a label of “not backing down…. expect no compromise.

    Throw every Republican out of office.

  • Labor is dead Ed👍

    April 29, 2023 at 9:32 am

    With Orange Hitler in the mix.. that about wraps it up for the GOP in 2024. Ron should just go ahead and do a political suicide bombing and attack Trump head on. Only other option is to remain silent and run in 2028 instead. 2024 is pretty much a pipe dream for DeSanctimonious. If he runs, he will lose. It’s all for show..

    • Dont Say FLA

      April 29, 2023 at 9:40 am

      It’s not all for show. Ron and Mrs Duh already got a taxpayer funded world campaigncation out of it.

      • Tom

        April 29, 2023 at 11:31 am

        I loved some of the comments in the British press:
        “But Republican presidential hopeful Ron DeSantis failed to impress British business chiefs at a high-profile London event Friday, in a tired performance described variously as “horrendous,” “low-wattage” and “like the end of an overseas trip.”

        $100MM in campaign contributions can’t buy a personality unfortunately.

        • Fire Nikki

          May 1, 2023 at 7:33 am

          What would the Brits think of Joe Biden if they took away his teleprompter and cheat sheets?

          • Elliott Offen

            May 1, 2023 at 7:55 am

            Your stupid comments about Joe’s teleprompter and Hunter’s laptop only serve to increase support for Biden. Just look at the sub-ape levels of intelligence by you and the others who support the GOP. Do people want Q-Shaman and Fire Nikki to pick the next president? Better get out and vote for Biden.

  • 60 Seconds

    April 29, 2023 at 10:05 am

    60 Seconds of Ron Duh Santies? That is twice as long as Mrs Ron ever gets from Governor Dont Bend Over.

  • Bert Stimson

    April 29, 2023 at 8:51 pm

    Never Back Down should Never Come Back Up.

  • Del Boca Vista

    April 30, 2023 at 11:18 am

    “DeSantis takes strong stances rhetorically against “corporations” and “corporate media” in the spot, familiar lines to Floridians that the super PAC is betting will make an impact in these early states.”

    This quote is going to come back to haunt DeSantis when Disney gets done with him.

  • Michael K

    April 30, 2023 at 1:56 pm

    Never back down TRANSLATION

    Someone who:
    Will never listen.
    Will never consider new facts or others’ points of view.
    Destined for endless pissing contests (like the one he is engaging in with Disney).

    No thanks.

  • Disney Sux

    May 1, 2023 at 7:42 am

    Lots of lefty trolls here. That’s who participates on this board. Remind me again of the most recent Governor race in Florida? Thankfully not enough of you trolls here yet in Florida. Of course you are coming because you are fleeing the disastrous policies of democrat run liberal states.

    • David Pakman

      May 1, 2023 at 7:58 am

      👆Far right troll… exactly why Trump lost. Who wants these apes to determine the future of the nation? Victims of far right propaganda and religious whackos… intelligence less than that of an ape.

      • Ape

        May 1, 2023 at 9:01 am

        Funny how the opposing views on this leftist board are labeled as trolls and apes. Careful using the word ape around here. Someone might get offended.

    • DeDeDeSantis

      May 1, 2023 at 11:15 am

      Not gonna work so well for a presidential race when you concentrated so many rednecks/bumpkins/hillbillies/other troglodytes and q-pilled morons into ONE state. Great strategy LOL.

    • DeDeDeSantis

      May 1, 2023 at 11:51 am

      Lets see how the presidential race goes when you consolidated so many rednecks into one state. Great strategy LOL.

    • DeSuckis

      May 1, 2023 at 12:06 pm

      You concentrated a bunch of Repigs into one state. Great strategy for a presidential election LOL.

  • MH/Duuuval

    May 1, 2023 at 3:14 pm

    “faces beaming and rapt”

    These are faces of the self-deluded.

  • Todd D Baker

    May 1, 2023 at 4:48 pm

    Once again, the FASCIST Republicans are spreading fear and hate, but calling it “freedom”. Only in Florida will the government expand the death penalty, and allow any random Yahoo to buy a gun, but will force a teenage rape victim to have her assailant’s child and call themselves “pro-life”. These Christian nationalists/white supremacists need to be rounded up and eliminated.

  • David

    May 1, 2023 at 7:36 pm

    This is a serious message. Never Back Down needs to withdrawl it’s support for Mr. DeSantis, and pull the ads off right away! Instead, Never Back Down should spend its millions to help Floridians that are still suffering from the aftermath of Hurricane Ian. The ads are misleading. Mr. DeSantis is very unpopular, and should NOT run for The White House! Period!

Comments are closed.


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