Headlines
Report points to VISIT FLORIDA return on investment
The state took in $3.27 for every dollar it spent on tourism marketing.
The state took in $3.27 for every dollar it spent on tourism marketing.
Half of tourism businesses expect impacts will continue until late next year.
Tourism is slightly on the rebound after plunging 60% in April.
VISIT FLORIDA will now target out-of-state visitors.
VISIT FLORIDA is starting a new marketing campaign.
The agency settled on a $108 million budget.
VISIT FLORIDA is refining strategic documents.
Free masks, too.
Lee's resignation is effective Nov. 3.
Testing costs are 'unsustainable,' the industry asserts.
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