Tag: tourism marketing

Danny McAuliffeApril 23, 2018
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4min9
State-backed tourism campaigns are producing a healthy return on investment. Numbers released Monday from VISIT FLORIDA, the state’s public-private marketing agency, indicate that more Canadians are choosing to retreat to the Sunshine State for vacation stays. The uptick follows increased marketing efforts in the United States’ neighbor to the north. Overall visitation saw an increase […]

Jim RosicaMay 12, 2017
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5min7
VISIT FLORIDA is saying ‘oops’ over what it calls a “clerical error” showing it made advertising buys in several Middle Eastern countries, including Syria, listed by the feds as a “state sponsor of terrorism.” The state’s embattled tourism marketing arm “was recently alerted to a clerical error in a short-term contract with the international advertising agency […]

Jim RosicaMarch 14, 2017
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4min11
With VISIT FLORIDA chief Ken Lawson acting as hype man, Gov. Rick Scott held a Tuesday rally inside the Florida Capitol to “save” the embattled tourism organization. Scott, not normally a high-energy performer, worked up the crowd of hundreds in the building’s rotunda with the help of CFO Jeff Atwater and Agriculture Commissioner Adam Putnam. In the […]

Jim RosicaFebruary 27, 2017
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4min26
In a letter to fellow members, state Rep. Jose Felix Diaz says House leadership now is planning to bifurcate its legislation to eliminate Enterprise Florida and to overhaul VISIT FLORIDA. The Senate, however, so far still intends to keep Enterprise Florida as part of its economic development tool chest. On Monday, Diaz – the Miami-Dade Republican who chairs the House […]

Jim RosicaFebruary 21, 2017
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7min17
A House bill that would abolish the Enterprise Florida economic development organization, eliminate a throng of business incentive programs, and strip the VISIT FLORIDA tourism marketing agency down to a barebones $25 million budget cleared its second and final panel Tuesday. That means the measure (HB 7005), OK’d by the House Appropriations Committee on an 18-12 vote, is ready to […]

Guest AuthorFebruary 8, 2017
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4min15
Marketing is a contest for people’s attention, and state tourism marketing is no different. However, the detrimental impacts of removing a powerful marketing mechanism mean a world of difference when your state budget revenue depends on your share of the market. The proposed bill spearheaded by the House Careers & Competition Subcommittee that eliminates VISIT […]


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