Associated PressOctober 3, 2019
3min202
Biden’s buy also will include digital platforms YouTube, Hulu and streaming services for news and sports.
Tag: digital advertisingImage via AP.
Associated PressOctober 3, 2019
Scott PowersJuly 29, 2019
4min878
The ads run in Florida, Michigan, Pennsylvania and Wisconsin
Scott PowersOctober 22, 2018
1min271
Two major Democratic groups that have each poured millions of dollars already into Florida this year are launching a new wave of digital ads aimed at encouraging the base to get out to vote. Senate Majority PAC and Priorities USA Action are launching the ads in Florida and four other battleground states as part of […]
Scott PowersOctober 2, 2018
6min351
Outside spending has exceeded $25 million already in Florida’s U.S. Senate race, with Democratic groups behind U.S. Sen. Bill Nelson outspending Republican groups behind Gov. Rick Scott by a margin of three dollars to two so far. According to the latest outside expenditure reports filed with the Federal Elections Commission, covering campaign expenses running through last […]
Scott PowersSeptember 12, 2018
5min294
Two Democratic political action committees, the Senate Majority PAC and Priorities USA, are teaming for a new digital ad blitz against Republican Gov. Rick Scott‘s U.S. Senate bid, part of a $21 million national internet advertising campaign targeting Republican U.S. Senate candidates in nine states. One new 15-second spot set to run in Florida, “Richer” […]
Scott PowersSeptember 6, 2018
2min446
Democratic U.S. Rep. Stephanie Murphy is launching a pair of internet videos, one in Spanish, one in English, touting her personal story of an immigrant pursuing the American dream and saying she’s fighting for others to have the same fair shot. Murphy, the first-term congresswoman from Winter Park, came to America with her family after […]
Scott PowersJanuary 3, 2018
3min259
Now that Congress has approved the tax reform bill and President Donald Trump has signed it into law, American Action Network is returning to ads supporting Republican U.S. Rep. Brian Mast and others who voted for the GOP tax bill last month. AAN is out with a new round of television and digital ads providing […]
Blake DowlingSeptember 30, 2017
7min180
I put together a column for INFLUENCE Magazine (should be out soon) about political paid digital advertising and microtargeting. It is a complicated process of getting in front of certain demographics that would take hours of survey questions — using old-school focus groups — for TV ads. Now, with all the data collected by social […]
Mitch PerrySeptember 27, 2016
1min414
Donald Trump’s boast in Monday night’s presidential debate that his strongest asset is his temperament is being thrown back at him in a new ad by Priorities USA, Hillary Clinton’s super PAC. “I have much better judgment than she does,” Trump said. “I think my strongest asset, maybe by far, is my temperament. I have […]
Jenna Buzzacco-FoersterAugust 15, 2016
5min327
The Florida Chamber of Commerce is going digital. The statewide business advocacy group is poised to spend hundreds of thousands of dollars on digital advertising targeting likely primary voters in key legislative races. The campaign, according to a memo obtained by FloridaPolitics.com, will feature 15-second biographical spots on mobile devices and social media, and will […]